Opinions, research,
and writing that matters.
We write about what we know — the gap between data and decisions, why trust in analytics has eroded, and what it takes to rebuild it. No sponsored content. No filler. Only things worth reading.
Why AI analytics gives different answers to the same question.
The inconsistency is structural — not a bug in any particular tool. Understanding why it happens is the first step to demanding something better.
Decision IntelligenceThe hidden cost of per-query analytics pricing.
The line item on the invoice is the smallest part of what metered analytics costs. The real cost is the questions that never get asked.
Analytical GovernanceWhat a certified analytical answer actually means.
Certified is not a marketing word. It is an architectural one. Here is what it means in practice — fixed formula, validated computation, permanent audit trail.
Decision IntelligenceHow executives can analyse data without a data analyst.
The analyst is not a bottleneck because executives lack capability. It is a bottleneck because the tools were built for analysts, not for decision-makers.
Data SecurityWhy enterprise data should never leave your building.
Sending data to external servers to answer a question is a design choice — not a requirement. For regulated industries, that choice has consequences no privacy policy eliminates.
Analytical GovernanceThe difference between an AI answer and a certified answer.
On screen they are indistinguishable. The difference exists entirely in what stands behind them — and it only becomes visible when the number is challenged.
The convictions behind
everything we write.
A result that cannot be reproduced is not a result.
Science understood this centuries ago. Analytics is still catching up. Every number that drives a major decision should be reproducible on demand — same data, same answer, no exceptions.
Curiosity should never be metered.
When executives are charged per question, they stop asking follow-up questions. The most important insight is usually the third question — the one people stop asking because it costs too much.
Your data should never need to leave your building.
Analytical intelligence should travel to the data — not the other way around. Moving sensitive data to answer a question is a design choice. Not a requirement.
The executive deserves to understand the answer.
Not the formula. Not the SQL. The plain English explanation of what was measured, how, and why. That is not a luxury. It is the minimum standard for a decision-grade result.